Four EU rules changed in 2026. Three already bite.
2026年欧盟四项新规，其中三项已经生效。
If your goods reach European buyers — direct, or through Amazon, eMAG, Kaufland, Allegro or your own store — the rules that decide whether they may be sold have changed this year. Most exporters are not compliant yet. The platforms have already started checking.
如果您的产品销往欧洲，今年决定其能否合法销售的规则已经改变。多数出口商尚未合规，而平台已开始核查。
Compliance is no longer paperwork. It is permission to sell. 合规决定您能否销售
Until this year, an exporter could reach European buyers and sort the formalities later. That window closed. Three separate regulations now require someone established inside the EU to answer for your product — and marketplaces are obliged to check before they let you list.
Your listings stop链接被下架
Marketplaces must collect and verify your producer registration number, and suppress listings that cannot show one. It happens mid-season, without warning.
Your goods stop货物被扣
From November, consignments without valid product identifier data can be held, inspected or returned at the EU border — at your cost, with your customer waiting.
The fines follow罚款随之而来
Systematic breaches of the new customs obligations carry penalties set at 1–6% of annual EU import value. Product safety and packaging breaches add national fines on top.
We do not sell you a certificate. We build you a European business. 我们提供的不是证书，而是完整的欧洲业务
Three levels, depending on how far into the market you want to go. Every level includes the one above it.
EU Compliance 欧盟合规
For sellers on marketplaces
- Authorised representative, per member state, by written mandate
- EPR registration and quarterly reporting — packaging, WEEE, batteries
- GPSR responsible person and technical file
- Listing and packaging audit against the new claims rules
EU Landing 欧盟落地
For sellers holding stock in Europe
- Everything in EU Compliance
- Hungarian company formation, bookkeeping, VAT and EORI
- Warehouse and fulfilment through Webshippy — storage, pick & pack, EU-wide delivery, returns
- Customs representation and import handling
Brand Launch 品牌启动
For building your own European brand
- Everything in EU Landing
- European webshop and website, built and hosted
- Creative production and localised copy for European buyers
- Paid media on Meta, Google and TikTok, managed month to month
- EU trademark filing so nobody else takes your name
EU Market Readiness Check 欧盟市场准入检测
Ten working days. One product, one listing, one packaging design — and a written answer telling you exactly which rules you fail today and what each fix costs.
展会期间免费
What you get here that you cannot buy at home 为什么选择我们
One partner, not five一个合作伙伴，而非五个
Representation, company, accounting, warehouse and marketing under a single contract and a single invoice. When something goes wrong there is one person to call, and he answers.
A warehouse your goods can land in真实的欧洲仓库
Fulfilment in Hungary through Webshippy: storage, pick and pack, delivery across the EU, returns handling. The cost most exporters forget until it hurts.
Your own EU company您自己的欧盟公司
A Hungarian limited company, formed and run for you. 9% corporate tax — the lowest headline rate in the European Union — and full single-market access from day one.
Marketing, not just filings不只是文件工作
Twelve years and more than €3 million of managed advertising spend across Meta, Google and TikTok. Compliance opens the door; this is what makes the market worth entering.
Written for European buyers为欧洲消费者而写
Listings, packaging copy and creative rebuilt for how Europeans actually buy — and rewritten to survive the green-claims rules that take effect this month.
We answer in your time zone时差之内回复
Budapest is six hours behind Guangzhou. You write in the evening; the answer is waiting when you open your laptop the next morning.
A compliance agency sells you a registration. We sell you a working European business.
Szabó László
Founder, EcomXpert · 创始人
Twelve years in performance marketing and e-commerce, and a decade of running his own online stores before that. He will be at both October fairs, and he is the person who answers the mail you send to this site.
Hong Kong, 12–14 October. Canton Fair, 15 October – 4 November.
Bring one product link and a photo of its packaging. We will tell you on the spot which of the six rules you fail — and you will have met the person you would be working with.